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About Us

CB's Limited has the largest selection of prom gowns on the net. Our internet operations as well as our retail store are located in Lancaster, SC. We have been in the Prom and Pageant business since 1969. All of the policies and ordering procedures are the same on the website, as they are in our retail store.


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Why you should shop with CB's!


  • Lowest online price guaranteed
  • FREE SHIPPING in the US
  • NO SALES TAX except in SC
  • FedEx worldwide shipping
  • 24 hour online OrderCheck
  • NO offsite ads, banners or popups
  • NO accounts to sign up for
  • SPAM free website
  • SECURE shopping
  • 40 years in business
  • Detailed help section
  • Fast responses to your emails
  • PayPal accepted
  • Member Prom Websites Association
  • Member Better Business Bureau
  • Plus sizes available


  • History of the company

    It’s two and one-half levels, on the historical registry, with over 4600 square feet of retail history, and was built around 1920. C. B. & Carolyn Mathis purchased the building in 1978 when the only owners the public had known decided to retire. Today, DBA as C.B’s, LTD. the formalwear store is located 30 miles south of Charlotte, N.C. at 207 Main Street on U.S. Highway 521 in downtown Lancaster, S.C. The travel between the two cities is a journey of tremendous growth that is molding country and city together. With the changes, comes an ever changing face to the downtown area. Since the early 80’s, small downtowns have given way to the lights, comfort and smell of newness of covered malls that blossomed in larger towns across America. What was at one time a walking downtown, Lancaster is now one in which the consumer parks and shops at a particular business and then leaves.

    The Mathis’ had previously opened a women’s clothing store just across the street that had been occupied by a 5 & 10 cents store. C. B. always admired the the large L shaped glass windows at the present location. He envisioned grand merchandise displays in the large windows that would draw customers inside the store. After opening the store at 207, they soon realized that having two stores across the street from each other caused confusion for the public, even though the merchandise was different. They closed the first store in 1979, and concentrated on building the business at the new location.

    As the years went by, the retail women’s clothing business that began as The Peach Tree, evolved into a specialty store that provided “evening wear” for all occasions. Changing the name in the early 90s to CB’s Limited, gave the business a personal identity. C. B. began his early career as a hair stylist, having owned a hair salon in the late 60s and early 70s. This background, along with judging pageants with Carolyn, led him on a journey for many years of preparing pageant contestants for local, state, and national competition. Pageant contestants from all across America soon learned that to achieve their best, they needed to be prepared by the best.

    The Mathis’ realized that keeping up with constant fashion changes meant making several buying trips a year to the New York and Atlanta Markets. To provide the consumer and contestants with the latest fashion trends, this was a necessity. The buying trips covered a span of more than 20 years, with flights and hotels booked 8 to 10 times a year. These journeys provided C. B. and Carolyn with knowledge that was gained from designers and owners of major clothing lines. They soon had direct contact with top executives in the fashion world. On several buying trips they were invited to fashion shows, dinners, and even consultations with owners.

    With their fashion backgrounds and as pageant judges, they were able to offer contestants services that other retailers could not. A custom built stage, special lighting, a makeup room, and even photography area was added over the years. Services were offered to pageant participants of all ages in communication skills, selling you on stage, make-up and hair training, staging talents, and picture perfect headshots. The Mathis’ even referred contestants to renowned personal body trainers, hair stylists, vocal and dance teachers and consulted with them on the direction an individual should take to achieve their personal best.

    The main level of the building has been renovated several times over the past 29 years to keep the appearance up to date with the consumer. The second level was designed by a New York commercial showroom designer and opened around 1985 as the formal wear area. The Mathis’ took pictures & exact measurements of the large area that was to be transformed. They made a day trip to New York and meet with the designer. The costly adventure ended up with a New York style retail area with suede cloth wall covering, chrome and mirror trim, and recessed lighting. When finished, locals would visit the store to see the new addition, in awe of the finished product. The section later became the training area for contestants, with a make-up room and a photography area.

    Until his departure in 2001, to enter real estate, C. B. designed competition evening gowns, swim suits, shoes, earrings, and custom designed knit interview suits. He also perfected a make-up line and photography for competition. Hours were spent with competitors in training to become their personal best for pageant competition. Most important to C. B., in the learning process for the contestant was to master the art of being visual and spoken. When they were mastered, positive results were achieved by hundreds of females in pageants.

    From Maine, to Florida, Ohio, and even New Jersey, contestants competing for the titles of Miss America, Miss and Teen USA, and all the Mrs. Pageants made the journey to 207 S. Main to be dressed and prepared for competition. The list is endless, and includes Kimberly Aiken, former Miss America, Gina Tolleson, former Miss World, and many national winners in all competitions.

    Of course, after many years of C.B.'s hard work, it was decided to keep the business in the family. In October of 1999, C.B.'s son Craig, and his wife April took over ownership of the business. C.B. stayed on for a few years as a consultant during the transition. Since C.B.'s retirement in 2001, many changes have been made, but customer satisfaction is still our #1 priority. Craig and April moved away from the pageant training side of things and focused on prom.

    In 2001, it was recognized that many areas in the country did not have access to such fashion forward and superior quality prom fashions. Craig had always been a computer “nerd” at heart, but also still had an inherited eye for fashion. He decided it might be the time to take a risk and combine the two. With the observed void in the market, www.cbslimited.com was launched in 2001 to showcase and sell the same top quality merchandise that had always been sold in the our brick and mortar establishment. For 40 years, CB's Limited has positioned itself as one of the Southeast largest prom retailers, as well as one of the web's most trusted resellers. We always deliver a quality product at a fair price.

    This site is dedicated to the memory of our friend Justin Chlebus. Justin put a tremondous amount of engineering work on this website, and took a gamble in the early stages by coming on board with us. Without him, the website would not be the success it is today. If you feel compelled, please make a donation to the Justin Chlebus Memorial Scholarship. Justin was a super genius when it came to "relational database structures," and worked for ProZ.com, a global translation company, at the time of his death. The owner of ProZ.com, felt the same way about Justin's "genius," and established this scholarship for persons who have special skills in the arts, and are passionate about learning a foreign language.

    If you are in the NC or SC area and wish to visit, here is how to find us!
    Charlotte, NC area - 30 Minutes south of Pineville

    Click here to get directions directly from your address on google maps in one click!
    Columbia, SC area - Hour and a half (77 North)

    Click here to get directions directly from your address on google maps in one click!









    Monday Sep 22nd 02:14 pm
    207 South Main Street, Lancaster, SC 29720 USA - 1-877-4-MY-PROM
    Prom dress shop located outside of Charlotte, NC. We ship worldwide!
    Copyright ©1999-2010 CB's Limited. All Rights Reserved.