Mall Haul
Haul Videos, the newest viral craze, is transforming your average shopaholic teenagers into mall-place moguls. It began as a simple form of fashion blogging, teens showing off their latest purchases via skype or other web video mediums. With more than 110,000 YouTube videos currently circulating, it has quickly become big business for numerous fashion brands. Teenagers reviewing products and merchandise, giving companies virtually free advertising.
Perhaps two of the phenomenon’s biggest stars are teen sisters from Tennessee, Elle and Blaire Fowler. The pair have produced videos of their fashion reviews that have been viewed 75 million times! The opinions of these gals is so popular, companies have begun delivering merchandise to their home for review via video. A watch company completely sold out of a watch purchased by the Fowler sisters within 24 hours of their review. The company received so much traffic to their website, it crashed.
Their success has landed them a photo shoot with Seventeen magazine and a pending partnership with YouTube, offering them a cut of all revenue generated from their Haul Videos. Not bad for a day at the mall!
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