Beauty pageants have been apart of American culture for nearly a century. The tradition began as a publicity stunt concocted by a hotel owner in Atlantic City. To entice visitors to vacation after the Labor Day holiday, the hotelmen hosted a fall festival, with beautiful women competing for the title of “Most Beautiful Bathing Beauty in America.” Over the years, the pageant blossomed into what we now know as the Miss America pageant. The pageant has spawned similar events like Miss United States, Miss World, Miss Universe, etc.

The CW premiered it’s new hit show, “Crowned: Mother of all Pageants” in mid-December. For eight weeks, mother-daughter teams will compete in a series of challenges that will test their wit, charm and stamina. The challenge winners get cash and ultimately the daughters contend for the Crowned title and gasp…a tiara! The latest episode featured the teams browsing Jovani gowns and Alisha Hill shoes (both designers have collections you too can browse through on our website, www.cbslimited.com!).

Previous episodes have involved the contestants in the creation of their very own team name, the selection of swimsuit attire and the performance of fitness routines. Things are also heating up in the house shared by all eleven teams. Personalities clash and tempers flare as these beauty queen hopefuls vie for the opportunity to be Crowned.

A long way from the bathing beauties on the Atlantic City Beach, pageants have evolved into a multi-million dollar business for organizers and vendors alike. You can catch all new episodes of Crowned on the CW on Wednesday nights. You can also catch all new gowns from the top designers on our website, anytime!

This entry was posted on Thursday, December 27th, 2007 at 5:35 pm and is filed under Pageant.