The new Alice opens up a fashion wonderland
The Lexington Avenue windows of Bloomingdale’s in Manhattan are looking a lot like a storybook these days. In loo of the upcoming Tim Burton interpretation of Lewis Carroll’s Alice in Wonderland, Spring fashions reflect the kooky style of the movie’s characters. The Red Queen, The White Rabbit and The Cheshire Cat, among others, are arranged in a tea party setting using actual props from the movie!
These fashions aren’t derived from the Alice you remember from your adolescence. Burton’s Alice is distinctly more mature, she isĀ edgy, adventurous and confident. That makes her the perfect muse for the unusual fashions of jeweller Tom Binns, Swarovski, Bloomingdale’s and makeup brand Urban Decay.
Swarovski has created replicas of the sparrow pendant worn by Mia Wasikowska, who plays Alice. Urban Decay created an eye shadow palette and displayed it in a box made to replicate a gold-spined book, complete with a keyhole latch. Cocktail dresses by Sue Wong mimic the tattered, edgy style of Alice and appeal to teens and misses alike.
“The whole package for each character, with its other-worldly hair, makeup and design combo almost echoes the mood of current popular culture,” says Avril Graham, executive fashion editor at Harper’s Bazaar. Graham also says it’s Burton’s explosion of color, texture and dramatic costumes that has people talking, she even compares the style with pop culture’s fascination with Lady Gaga.
You can get lost in Tim Burton’s wonderland tomorrow, when Alice in Wonderland opens in theaters across the country.




